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  • Jaspal Kahlon

When to buy an iPhone?

The table below attempts to estimate the price of iPhones in 2019 and 2020. The source of the data is multiple including Statistica.com Key findings: a. Apple launching new models every year is best termed as “Planned Obsolescence” b. Iphone new models los 30% of its original MSRP in first year and 50% in second year. So in terms of pricing the model is just 20% of its original MSRP in third year while the shelf life of the product is still 5 years considering iOS support for atleast 5 years. c. The Company is able to very smartly operate both across premium and mid-price segments using a very limited SKUs unlike so many other players. This is what it takes to be a trillion dollar company

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#iphonemarketingappleinsights

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